Director Communications, P.R. & Media Update - July '25

Melinda Brown

Director - Skål International Australia

Melinda Brown

Communications, P.R. & Media

Dear Skålleagues,

I’ve just returned from the Skål Asia Area Congress in Colombo, Sri Lanka, where I had the great pleasure of meeting so many inspiring Skålleagues from across the region. The energy and hospitality were exceptional, and the Congress was a brilliant reminder of the power of the Skål network to connect tourism professionals from around the world. The networking opportunities, cultural experiences, and guest speakers were second to none – I encourage everyone to consider attending future national and international Skål events to truly experience the spirit of Skål.

This month we’re excited to launch a new feature in our newsletter: “Meet a Member”. Each edition will spotlight one of our members from around Australia to help us all get to know each other a little better. It’s a great way to raise your profile and share your story within the Skål community. If you’d like to be featured, send me an email and I can provide the template to you – check out our first member profile on Jack Sherrell from Skål International Perth!

A reminder that orders for the Skål Australia green and gold polo shirts close at the end of this month. These are perfect for the National Assembly in Adelaide and especially handy for those heading to the Skål World Congress in Peru. Our national uniform really makes us stand out, so let’s represent Australia in style!

Finally, don’t forget to send us your sustainability news for inclusion in upcoming editions. We love showcasing the great work being done across our network, like this month’s feature on Willie Creek Pearls, who are leading the way with their sustainable practices.

I look forward to seeing you in Adelaide in September!

Melinda Brown
Director - Communications, P.R. and Media